Market Trends

2 articles

A stylish bar showcasing a variety of premium non-alcoholic drinks, illustrating the evolving beverage market and increased consumer interest.

Non-Alcoholic Beverage Market Strategies Reshape Categories, Leaving Some Brands Behind

Crazy Mountain, a non-alcoholic beer brand, recently secured an impressive $15 million in seed financing, a sum that underscores a significant shift in investor confidence towards sophisticated alcoho

Dmytro Kovalenko·July 11, 2026

A bar counter showcasing a variety of canned ready-to-drink alcoholic beverages, with some cans highlighted and others in the background.

Drinks

RTD Alcoholic Beverage Market Shifts from Volume to Value, Driven by Spirit-Based Offerings

The RTD alcoholic beverage market is transitioning from high-volume sales to premium, value-driven products, characterized by a decline in malt-based seltzers and a significant rise in spirit-based offerings driven by evolving consumer preferences.

Dmytro Kovalenko·May 18, 2026